Communicator-in-chief : how Barack Obama used new media technology to win the White House /

Mostrar otras versiones (1)

"Communicator-in-Chief: How Barack Obama Used New Media Technology to Win the White House examines the precedent-setting role new media technologies and the Internet played in the 2008 presidential campaign that allowed for the historic election of the nation's first African American presi...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Hendricks, John Allen, Denton, Robert E., Jr
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Lanham : Lexington Books, c2010.
Colección:Lexington studies in political communication.
Temas:
Obama, Barack.
Obama, Barack
USA > Präsident
2008
Geschichte 2008
Presidents > United States > Election > 2008.
Political campaigns > United States.
Communication in politics > United States.
Mass media > Political aspects > United States.
Communication politique > États-Unis.
POLITICAL SCIENCE > Political Process > General.
POLITICAL SCIENCE > Political Process > Elections.
Communication in politics
Mass media > Political aspects
Political campaigns
Presidents > Election
Präsidentenwahl
Wahlkampf
Neue Medien
Politische Kommunikation
Kommunikationstechnik
United States
Acceso en línea:Texto completo
Descripción
Sumario:"Communicator-in-Chief: How Barack Obama Used New Media Technology to Win the White House examines the precedent-setting role new media technologies and the Internet played in the 2008 presidential campaign that allowed for the historic election of the nation's first African American president. It was the first presidential campaign in which the Internet, the electorate, and political campaign strategies for the White House successfully converged to propel a candidate to the highest elected office in the nation."--Jacket.
Descripción Física:1 online resource (xvi, 171 p.).
Bibliografía:Includes bibliographical references and index.
ISBN:9780739141076
0739141074

Ejemplares similares