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Our own worst enemy as protector of ourselves : stereotypes, schemas, and typifications as integral elements in the persuasive process /
Much communication today argues a point. An argument, by definition, involves an attack and a counterattack not only using logic, but also incorporating non-logical feelings, attitudes, beliefs, and values. Much of the non-logical element in our argumenttaps the reservoir of unconscious understandin...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Lanham, Md. :
University Press of America,
©2010.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Introduction: the function of persuasion in propaganda
- Media, fear, and the consolidation of state power
- The enthymeme as a persuasive device in terrorists' media messages
- Social construction of media-generated terrorist images
- Media imagery : generator of oppositional schemas that fuel world conflict
- From the seed to the tree and back again : definition of linguistic purpose
- propaganda : from theory to practice.