Cargando…
Our own worst enemy as protector of ourselves : stereotypes, schemas, and typifications as integral elements in the persuasive process /
Much communication today argues a point. An argument, by definition, involves an attack and a counterattack not only using logic, but also incorporating non-logical feelings, attitudes, beliefs, and values. Much of the non-logical element in our argumenttaps the reservoir of unconscious understandin...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Lanham, Md. :
University Press of America,
©2010.
|
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Much communication today argues a point. An argument, by definition, involves an attack and a counterattack not only using logic, but also incorporating non-logical feelings, attitudes, beliefs, and values. Much of the non-logical element in our argumenttaps the reservoir of unconscious understandings, feelings, expectations, and values that we have coded and stored in our unconscious minds in the form of stereotypes, schemas, and typifications. Our internal packets of stored values and beliefs may constitute our own worst enemy as they militate against creative thought and forward-looking cha. |
|---|---|
| Descripción Física: | 1 online resource (xiii, 163 pages) : illustrations |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9780761847052 0761847057 0761847049 9780761847045 1282505467 9781282505469 9786612505461 661250546X |