Consumer research for museum marketers : audience insights money can't buy /

What museum does not want insight into what its visitors and potential visitors are looking for? Nearly every function within the museum benefits from a deeper understanding of visitors: curators, educators, fundraisers, marketers, store and cafe managers.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Wallace, Margot A., 1941-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Lanham : AltaMira Press, c2010.
Temas:
Museums > Management.
Museums > Marketing.
Museums > Public relations.
Musées > Gestion.
museum administration.
TRAVEL > Museums, Tours, Points of Interest.
BUSINESS & ECONOMICS > Museum Administration & Museology.
REFERENCE > General.
Museums > Management
Museums > Marketing
Museums > Public relations
Benutzerforschung
Museum
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Introduction: Observational research versus the other researches
  • Methodology
  • The hand-holders : connecting to your museum
  • Twitching on the tour
  • Sitting down
  • Turning right
  • Dress code
  • Museum goers don't get fat : tribal marketing
  • Men : another new market segment
  • Lunchtime stories
  • Taking photos
  • Early birds
  • Shopping for memories
  • Handheld children : the new demographic
  • Long lines and smiles
  • Queue-less in the lobby
  • Frail and hardy
  • What the guards see
  • The folks from Kazakhstan and other global changes
  • Shout out for the library
  • Insights and the performing arts
  • Velcroed at the ticket window
  • The upside of intermission
  • Epilogue.

Ejemplares similares