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Consumer research for museum marketers : audience insights money can't buy /
What museum does not want insight into what its visitors and potential visitors are looking for? Nearly every function within the museum benefits from a deeper understanding of visitors: curators, educators, fundraisers, marketers, store and cafe managers.
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Lanham :
AltaMira Press,
c2010.
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| Temas: | |
| Acceso en línea: | Texto completo |