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Consumer research for museum marketers : audience insights money can't buy /
What museum does not want insight into what its visitors and potential visitors are looking for? Nearly every function within the museum benefits from a deeper understanding of visitors: curators, educators, fundraisers, marketers, store and cafe managers.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Lanham :
AltaMira Press,
c2010.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Wallace, Margot A., |d 1941- |1 https://id.oclc.org/worldcat/entity/E39PCjKhxdY8JJrk7qkvmp4Qbd | |
| 245 | 1 | 0 | |a Consumer research for museum marketers : |b audience insights money can't buy / |c Margot A. Wallace. |
| 260 | |a Lanham : |b AltaMira Press, |c c2010. | ||
| 300 | |a 1 online resource (vi, 179 p.) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
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| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Introduction: Observational research versus the other researches -- Methodology -- The hand-holders : connecting to your museum -- Twitching on the tour -- Sitting down -- Turning right -- Dress code -- Museum goers don't get fat : tribal marketing -- Men : another new market segment -- Lunchtime stories -- Taking photos -- Early birds -- Shopping for memories -- Handheld children : the new demographic -- Long lines and smiles -- Queue-less in the lobby -- Frail and hardy -- What the guards see -- The folks from Kazakhstan and other global changes -- Shout out for the library -- Insights and the performing arts -- Velcroed at the ticket window -- The upside of intermission -- Epilogue. | |
| 588 | |a Description based on print version record and CIP data provided by publisher; resource not viewed. | ||
| 520 | |a What museum does not want insight into what its visitors and potential visitors are looking for? Nearly every function within the museum benefits from a deeper understanding of visitors: curators, educators, fundraisers, marketers, store and cafe managers. | ||
| 546 | |a English. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Museums |x Management. | |
| 650 | 0 | |a Museums |x Marketing. | |
| 650 | 0 | |a Museums |x Public relations. | |
| 650 | 6 | |a Musées |x Gestion. | |
| 650 | 7 | |a museum administration. |2 aat | |
| 650 | 7 | |a TRAVEL |x Museums, Tours, Points of Interest. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Museum Administration & Museology. |2 bisacsh | |
| 650 | 7 | |a REFERENCE |x General. |2 bisacsh | |
| 650 | 7 | |a Museums |x Management |2 fast | |
| 650 | 7 | |a Museums |x Marketing |2 fast | |
| 650 | 7 | |a Museums |x Public relations |2 fast | |
| 650 | 7 | |a Benutzerforschung |2 gnd | |
| 650 | 7 | |a Museum |2 gnd | |
| 758 | |i has work: |a Consumer research for museum marketers (Text) |1 https://id.oclc.org/worldcat/entity/E39PCG7ry7p9RVCmPdqjgcrT9C |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |t Consumer research for museum marketers |d Lanham : AltaMira Press, c2010. |z 9780759118089 (cloth : alk. paper) |w (DLC) 2009030796 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=483900 |z Texto completo |
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