Building a housewife's paradise : gender, politics, and American grocery stores in the twentieth century /

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In an examination of the history of food distribution in the United States, Deutsch demonstrates the important roles that gender, business, class, and the state played in the evolution of American grocery stores. She argues that the supermarket, that icon of postwar American life, emerged not from s...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Deutsch, Tracey
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Chapel Hill : University of North Carolina Press, ©2010.
Temas:
1900-1999
Supermarkets > United States > History > 20th century.
Grocery trade > Social aspects > United States > History > 20th century.
Grocery shopping > Social aspects > United States > History > 20th century.
Women consumers > United States > History > 20th century.
Aliments > Achat > Aspect social > États-Unis > Histoire > 20e siècle.
Consommatrices > États-Unis > Histoire > 20e siècle.
BUSINESS & ECONOMICS > Sales & Selling > General.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Commerce.
SOCIAL SCIENCE > Women's Studies.
Supermarkets
Women consumers
United States
History
Acceso en línea:Texto completo

MARC

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245 1 0 |a Building a housewife's paradise :  |b gender, politics, and American grocery stores in the twentieth century /  |c Tracey Deutsch. 
260 |a Chapel Hill :  |b University of North Carolina Press,  |c ©2010. 
300 |a 1 online resource (337 pages) :  |b illustrations 
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504 |a Includes bibliographical references (pages 301-321) and index. 
505 0 |a Women and the social politics of food procurement -- Small stores, big business: the rise of chain store groceries, 1914-1933 -- The changing politics of mass consumption, 1910-1940 -- Moments of rebellion: the consumer movement and consumer cooperatives, 1930-1950 -- Grocery stores trade up: the politics of supermarkets and the making of a mass market, 1930-1945 -- Winning the home front: gender and grocery stores during World War II -- Babes in consumerland: supermarkets, hardware stores, and the politics of postwar mass retail. 
520 |a In an examination of the history of food distribution in the United States, Deutsch demonstrates the important roles that gender, business, class, and the state played in the evolution of American grocery stores. She argues that the supermarket, that icon of postwar American life, emerged not from straightforward consumer desire for low prices and convenience, but through government regulations, women customers' demands, and retailers' concerns with financial success and control of the "shop floor." 
588 0 |a Print version record. 
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650 0 |a Supermarkets  |z United States  |x History  |y 20th century. 
650 0 |a Grocery trade  |x Social aspects  |z United States  |x History  |y 20th century. 
650 0 |a Grocery shopping  |x Social aspects  |z United States  |x History  |y 20th century. 
650 0 |a Women consumers  |z United States  |x History  |y 20th century. 
650 6 |a Aliments  |x Achat  |x Aspect social  |z États-Unis  |x Histoire  |y 20e siècle. 
650 6 |a Consommatrices  |z États-Unis  |x Histoire  |y 20e siècle. 
650 7 |a BUSINESS & ECONOMICS  |x Sales & Selling  |x General.  |2 bisacsh 
650 7 |a BUSINESS & ECONOMICS  |x Marketing  |x General.  |2 bisacsh 
650 7 |a BUSINESS & ECONOMICS  |x Commerce.  |2 bisacsh 
650 7 |a SOCIAL SCIENCE  |x Women's Studies.  |2 bisacsh 
650 7 |a Supermarkets  |2 fast 
650 7 |a Women consumers  |2 fast 
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655 7 |a History  |2 fast 
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