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Ethical marketing and the new consumer /
Ethical marketing isn't just about environmentalism, it's far bigger than that. This book challenges a lot of conventional thinking and introduces you to a wider range of ethics and the many types of ethical consumers. --from publisher description.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Chichester, U.K. :
Wiley,
2009.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Arnold, Chris. | |
| 245 | 1 | 0 | |a Ethical marketing and the new consumer / |c Chris Arnold. |
| 260 | |a Chichester, U.K. : |b Wiley, |c 2009. | ||
| 300 | |a 1 online resource (xv, 272 pages) : |b illustrations | ||
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| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a Ethical marketing isn't just about environmentalism, it's far bigger than that. This book challenges a lot of conventional thinking and introduces you to a wider range of ethics and the many types of ethical consumers. --from publisher description. | ||
| 505 | 0 | |a The power of brand ethos -- Ethical : reality or a brand image? -- Churn and the disposable society -- Bad tasting medicine -- It's not what you say but what you do -- Brand terrorism -- Survival and security -- Engaging the consumer, sharing responsibility -- Finding reasons to buy -- Research and surveys -- The business and religion of ethics -- Fairtrade -- Food waste and recycling -- Recycling for resale -- Turning recycling into good marketing -- The ethical sphere -- Language and persuasion -- How to be a creative marketer -- Fat and fit : obesity and health -- Selling ethical behaviour -- From brand values to brand value -- Fast fashion -- Washing green -- Green insurance and finance. | |
| 588 | 0 | |a Print version record. | |
| 546 | |a English. | ||
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| 650 | 0 | |a Marketing |x Moral and ethical aspects. | |
| 650 | 0 | |a New Age consumers. | |
| 650 | 6 | |a Marketing |x Aspect moral. | |
| 650 | 6 | |a Consommateurs du Nouvel Âge. | |
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| 650 | 7 | |a BUSINESS & ECONOMICS |x Distribution. |2 bisacsh | |
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| 650 | 7 | |a New Age consumers |2 fast | |
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| 650 | 7 | |a Marketing. |2 stw | |
| 650 | 7 | |a Unternehmensethik. |2 stw | |
| 650 | 7 | |a Konsumentenverhalten. |2 stw | |
| 776 | 0 | 8 | |i Print version: |a Arnold, Chris. |t Ethical marketing and the new consumer. |d Chichester, U.K. : Wiley, 2009 |w (DLC) 2009021630 |
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