Ethical marketing and the new consumer /

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Ethical marketing isn't just about environmentalism, it's far bigger than that. This book challenges a lot of conventional thinking and introduces you to a wider range of ethics and the many types of ethical consumers. --from publisher description.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Arnold, Chris
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Chichester, U.K. : Wiley, 2009.
Temas:
Marketing > Moral and ethical aspects.
New Age consumers.
Marketing > Aspect moral.
Consommateurs du Nouvel Âge.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Distribution.
Marketing > Moral and ethical aspects
New Age consumers
Öko-Marketing.
Marketing.
Unternehmensethik.
Konsumentenverhalten.
Acceso en línea:Texto completo
Descripción
Sumario:Ethical marketing isn't just about environmentalism, it's far bigger than that. This book challenges a lot of conventional thinking and introduces you to a wider range of ethics and the many types of ethical consumers. --from publisher description.
Descripción Física:1 online resource (xv, 272 pages) : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:9781119206514
1119206510
0470682779
9780470682777
9780470685464
0470685468
9780470685457
047068545X
1282483102
9781282483101
9786612483103
6612483105

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