The association guide to going global : new strategies for a changing economic landscape /

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Why going global is critical-and inevitable-for your association's growth and survival. Multiple case studies of associations that have entered the global arena will be included. The Association Guide to Going Global demonstrates how many associations have used globalization to their advantage,...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Worth, Steven M.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, N.J. : Wiley, ©2010.
Temas:
Trade associations.
Associations, institutions, etc.
International business enterprises.
Globalization.
Societies
Associations professionnelles.
Associations.
Entreprises multinationales.
Mondialisation.
globalism.
BUSINESS & ECONOMICS > International > General.
Globalization
International business enterprises
Trade associations
Acceso en línea:Texto completo
Tabla de Contenidos:
  • The Association Guide to Going Global: New Strategies for a Changing Economic Landscape; Contents; Foreword; Introduction; Chapter 1: Why Go Global?; Chapter 2: Common Problems in the Global Arena; Chapter 3: The Structure of the Globalized Association; Chapter 4: Funding and Financing; Chapter 5: Language and Culture; Chapter 6: Endeavors in Specific Countries; Chapter 7: Successes and Failures: Key Ingredients to Globalization Success; Chapter 8: Final Thoughts on Truly Becoming Global; About the Author; Index.

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