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The association guide to going global : new strategies for a changing economic landscape /
Why going global is critical-and inevitable-for your association's growth and survival. Multiple case studies of associations that have entered the global arena will be included. The Association Guide to Going Global demonstrates how many associations have used globalization to their advantage,...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
Wiley,
©2010.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Why going global is critical-and inevitable-for your association's growth and survival. Multiple case studies of associations that have entered the global arena will be included. The Association Guide to Going Global demonstrates how many associations have used globalization to their advantage, finding that increasing their reach and influence on an international scale has allowed their organizations continued success.: Underscores how the advantages of changes outweigh the risks; How adapting to new market trends is an act that cannot, and should not, be avoided; Offers a problem-solution gui. |
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| Descripción Física: | 1 online resource (xiii, 208 pages) |
| ISBN: | 9780470769690 0470769696 9780470587898 047058789X 9781118387085 1118387082 0470769718 9780470769713 1282653938 9781282653931 9786612653933 6612653930 |