Business analytics for managers : taking business intelligence beyond reporting /

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"Many companies are unsure exactly what business analytics is and how it can be used to improve their performance. Much of the material currently in the marketplace is technical in nature. This book's focus is not on the technical aspects of business analytics but takes a business holistic...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Laursen, Gert H. N.
Otros Autores: Thorlund, Jesper
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, N.J. : Wiley, ©2010.
Colección:Wiley and SAS business series.
Temas:
Business intelligence.
Economics.
Commerce.
Economics
Information Science
Commerce
Économie politique.
economics.
BUSINESS & ECONOMICS > Statistics.
Business intelligence
Informationspolicy.
Kommunikation inom organisationer.
dissertations.
Academic theses
Academic theses.
Thèses et écrits académiques.
Acceso en línea:Texto completo
Texto completo
Tabla de Contenidos:
  • The business analytics model
  • Business analytics at the strategic level
  • Development and deployment of information at the functional level
  • Business analytics at the analytical level
  • Business analytics at the data warehouse level
  • The company's collection of source data
  • Structuring of a business intelligence competency center
  • Assessment and prioritization of BA projects
  • Business analytics in the future.

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