Political communication /
This introduction to the study of political communication covers the following subjects:*The history of the media in the UK and the USA including the concentration of ownership and the emergence of new media technologies*The relationship between the media and political parties, especially the effect...
Clasificación: | Libro Electrónico |
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Autor principal: | |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Edinburgh :
Edinburgh University Press,
©2010.
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Colección: | Politics study guides.
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Temas: | |
Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover; Copyright; Contents; Boxes; Tables; Preface; Introduction; CHAPTER 1 Party Political Communication in Historical Perspective; CHAPTER 2 The Modern Communication Strategy; CHAPTER 3 Constituency Campaigning in the Post-Modern Age; CHAPTER 4 Political Advertising; CHAPTER 5 News Management: the Rise of the Spin Doctor; CHAPTER 6 Government Communications; CHAPTER 7 Media Bias; CHAPTER 8 Media Power and Media Effects: Theories and Realities; CHAPTER 9 Media Policy (1): Ownership; CHAPTER 10 Media Policy (2): Content; References; Index.