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Political communication /

This introduction to the study of political communication covers the following subjects:*The history of the media in the UK and the USA including the concentration of ownership and the emergence of new media technologies*The relationship between the media and political parties, especially the effect...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Foster, Steven
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Edinburgh : Edinburgh University Press, ©2010.
Colección:Politics study guides.
Temas:
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover; Copyright; Contents; Boxes; Tables; Preface; Introduction; CHAPTER 1 Party Political Communication in Historical Perspective; CHAPTER 2 The Modern Communication Strategy; CHAPTER 3 Constituency Campaigning in the Post-Modern Age; CHAPTER 4 Political Advertising; CHAPTER 5 News Management: the Rise of the Spin Doctor; CHAPTER 6 Government Communications; CHAPTER 7 Media Bias; CHAPTER 8 Media Power and Media Effects: Theories and Realities; CHAPTER 9 Media Policy (1): Ownership; CHAPTER 10 Media Policy (2): Content; References; Index.