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Marketing planning by design : systematic planning for successful marketing strategy /
Marketing is under immense pressure to perform: required to submit reports to management, judged by the sales department based on whether it helps sales, scrutinized by financial controlling regarding how efficiently it uses budgets, and last but not least, under constant review by customers, market...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Chichester, England ; Hoboken, NJ :
Wiley,
©2008.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Marketing is under immense pressure to perform: required to submit reports to management, judged by the sales department based on whether it helps sales, scrutinized by financial controlling regarding how efficiently it uses budgets, and last but not least, under constant review by customers, markets and the public. Marketing faces more dilemmas and conflicts of interest than any other part of a company. The reason for this lies in the lack of a plan for marketing planning. This book not only identifies numerous examples of this problem as experienced by businesses, it also offers ways of solv. |
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| Descripción Física: | 1 online resource (xviii, 350 pages) : illustrations, plans |
| Bibliografía: | Includes bibliographical references (pages 303-328) and index. |
| ISBN: | 9781119206217 1119206219 9780470745618 0470745614 1282687530 9781282687530 9786612687532 6612687533 |