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Am I making myself clear? : a scientist's guide to talking to the public /

Am I Making Myself Clear? shows scientists how to speak to the public, handle the media, and describe their work to a lay audience on paper, online, and over the airwaves. It is a book that will improve the tone and content of debate over critical issues and will serve the interests of science and s...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Dean, Cornelia (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Cambridge, Massachusetts : Harvard University Press, 2009.
Temas:
Acceso en línea:Texto completo
Tabla de Contenidos:
  • An invitation to researchers
  • Know your audience
  • The landscape of journalism
  • Covering science
  • The problem of objectivity
  • The scientist as source
  • Public relations
  • Telling stories on radio and TV
  • Telling science stories online
  • Writing about science and technology
  • The editorial and op-ed pages
  • Writing books
  • On the witness stand
  • Making policy
  • Other venues.