Modernizing Main Street : architecture and consumer culture in the New Deal /

An important part of the New Deal, the Modernization Credit Plan helped transform urban business districts and small-town commercial strips across 1930s America, but it has since been almost completely forgotten. In Modernizing Main Street, Gabrielle Esperdy uncovers the cultural history of the hund...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Esperdy, Gabrielle M.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Chicago : University of Chicago Press, 2008.
Colección:Center books on American places.
Temas:
New Deal
1900-1999
Storefronts > United States > History > 20th century.
Commercial buildings > United States > History > 20th century.
New Deal, 1933-1939.
Consumption (Economics) > United States > History > 20th century.
Devantures de magasin > États-Unis > Histoire > 20e siècle.
Immeubles commerciaux > États-Unis > Histoire > 20e siècle.
New Deal.
Consommation (Économie politique) > États-Unis > Histoire > 20e siècle.
ARCHITECTURE > Buildings > Public, Commercial & Industrial.
New Deal, 1933-1939
Commercial buildings
Consumption (Economics)
Storefronts
Architektur
Laden
United States
History
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Introduction
  • Main Street, U.S.A
  • The New Deal on Main Street
  • Marketing modernization
  • The architecture of consumption
  • Modernism on Main Street
  • Conclusion: a Main Street modernized
  • A note on sources.

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