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Modernizing Main Street : architecture and consumer culture in the New Deal /
An important part of the New Deal, the Modernization Credit Plan helped transform urban business districts and small-town commercial strips across 1930s America, but it has since been almost completely forgotten. In Modernizing Main Street, Gabrielle Esperdy uncovers the cultural history of the hund...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Chicago :
University of Chicago Press,
2008.
|
| Colección: | Center books on American places.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Esperdy, Gabrielle M. | |
| 245 | 1 | 0 | |a Modernizing Main Street : |b architecture and consumer culture in the New Deal / |c Gabrielle Esperdy. |
| 260 | |a Chicago : |b University of Chicago Press, |c 2008. | ||
| 300 | |a 1 online resource (x, 307 pages) : |b illustrations, map | ||
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| 490 | 1 | |a [Center books on American places] | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Introduction -- Main Street, U.S.A -- The New Deal on Main Street -- Marketing modernization -- The architecture of consumption -- Modernism on Main Street -- Conclusion: a Main Street modernized -- A note on sources. | |
| 520 | |a An important part of the New Deal, the Modernization Credit Plan helped transform urban business districts and small-town commercial strips across 1930s America, but it has since been almost completely forgotten. In Modernizing Main Street, Gabrielle Esperdy uncovers the cultural history of the hundreds of thousands of modernized storefronts that resulted from the little-known federal provision that made billions of dollars available to shop owners who wanted to update their facades. Esperdy argues that these updated storefronts served a range of complex purposes, such as stimulating public co. | ||
| 588 | 0 | |a Print version record. | |
| 546 | |a English. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 610 | 2 | 7 | |a New Deal |2 gnd |
| 650 | 0 | |a Storefronts |z United States |x History |y 20th century. | |
| 650 | 0 | |a Commercial buildings |z United States |x History |y 20th century. | |
| 650 | 0 | |a New Deal, 1933-1939. | |
| 650 | 0 | |a Consumption (Economics) |z United States |x History |y 20th century. | |
| 650 | 6 | |a Devantures de magasin |z États-Unis |x Histoire |y 20e siècle. | |
| 650 | 6 | |a Immeubles commerciaux |z États-Unis |x Histoire |y 20e siècle. | |
| 650 | 6 | |a New Deal. | |
| 650 | 6 | |a Consommation (Économie politique) |z États-Unis |x Histoire |y 20e siècle. | |
| 650 | 7 | |a New Deal. |2 aat | |
| 650 | 7 | |a ARCHITECTURE |x Buildings |x Public, Commercial & Industrial. |2 bisacsh | |
| 650 | 7 | |a New Deal, 1933-1939 |2 fast | |
| 650 | 7 | |a Commercial buildings |2 fast | |
| 650 | 7 | |a Consumption (Economics) |2 fast | |
| 650 | 7 | |a Storefronts |2 fast | |
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| 776 | 0 | 8 | |i Print version: |a Esperdy, Gabrielle M. |t Modernizing Main Street. |d Chicago : University of Chicago Press, 2008 |z 9780226218007 |w (DLC) 2007023927 |w (OCoLC)144547960 |
| 830 | 0 | |a Center books on American places. | |
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