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Modernizing Main Street : architecture and consumer culture in the New Deal /
An important part of the New Deal, the Modernization Credit Plan helped transform urban business districts and small-town commercial strips across 1930s America, but it has since been almost completely forgotten. In Modernizing Main Street, Gabrielle Esperdy uncovers the cultural history of the hund...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Chicago :
University of Chicago Press,
2008.
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| Colección: | Center books on American places.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | An important part of the New Deal, the Modernization Credit Plan helped transform urban business districts and small-town commercial strips across 1930s America, but it has since been almost completely forgotten. In Modernizing Main Street, Gabrielle Esperdy uncovers the cultural history of the hundreds of thousands of modernized storefronts that resulted from the little-known federal provision that made billions of dollars available to shop owners who wanted to update their facades. Esperdy argues that these updated storefronts served a range of complex purposes, such as stimulating public co. |
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| Descripción Física: | 1 online resource (x, 307 pages) : illustrations, map |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9780226218021 0226218023 9780226218007 0226218007 1282679015 9781282679016 9786612679018 6612679018 |