The ABC of XYZ : understanding the global generations /

Based on a more than a decade of research, this reference is designed for marketers, managers, educators, and parents who need a useful, fun, not-too-technical introduction to generational research. The breezy vocabulary of this kind of study is familiar to most people, Are Gen X-ers still slackers?...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: McCrindle, Mark
Otros Autores: Wolfinger, Emily
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Sydney : UNSW Press, 2009.
Temas:
Generations > Australia.
Intergenerational relations > Australia.
Generation X > Australia.
Generation Y > Australia.
Baby boom generation > Australia.
Conflict of generations > Australia.
Générations > Australie.
Relations entre générations > Australie.
Génération X > Australie.
Génération Internet > Australie.
Génération du baby-boom > Australie.
Conflit de générations > Australie.
FAMILY & RELATIONSHIPS > Life Stages > General.
SOCIAL SCIENCE > Sociology > General.
Baby boom generation
Conflict of generations
Generation X
Generation Y
Generations
Intergenerational relations
Social conditions
Australia > Social conditions.
Australie > Conditions sociales.
Australia
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Contents; Foreword; Introduction; 1 Generations defined; 2 Generational warfare; 3 The generation map; 4 Parenting and training; 5 Educating and engaging; 6 Recruiting and retaining; 7 Motivating and communicating; 8 Leading and managing; 9 Marketing and selling; 10 Beyond Z: meet Generation Alpha; A final word; Notes; Bibliography; Index.

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