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Smart ball : marketing the myth and managing the reality of major league baseball /

Lewis follows Major League Baseball (MLB)'s history as a sport, a domestic monopoly, a neo-colonial power, and an international business. MLB's challenge has been to market its popular mythology as the national pastime with pastoral, populist roots while addressing the management challenge...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Lewis, Robert (Robert F.) (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Jackson : University Press of Mississippi, ©2010.
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Acceso en línea:Texto completo
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por Lewis, Robert (Robert F.)
Publicado 2010
Texto completo
Electrónico eBook