Smart ball : marketing the myth and managing the reality of major league baseball /

Mostrar otras versiones (1)

Lewis follows Major League Baseball (MLB)'s history as a sport, a domestic monopoly, a neo-colonial power, and an international business. MLB's challenge has been to market its popular mythology as the national pastime with pastoral, populist roots while addressing the management challenge...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Lewis, Robert (Robert F.) (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Jackson : University Press of Mississippi, ©2010.
Temas:
Baseball > Economic aspects > United States.
Baseball > United States > Marketing.
Baseball > United States > Management.
Base-ball > Aspect économique > États-Unis.
GAMES > Gambling > Sports.
SPORTS & RECREATION > Business Aspects.
SPORTS & RECREATION > Essays.
SPORTS & RECREATION > History.
SPORTS & RECREATION > Reference.
TRAVEL > Special Interest > Sports.
Baseball > Economic aspects
Baseball > Management
Baseball > Marketing
United States
Acceso en línea:Texto completo

MARC

LEADER 00000cam a2200000 a 4500
001 EBOOKCENTRAL_ocn647833093
003 OCoLC
005 20240329122006.0
006 m o d
007 cr cnu---unuuu
008 090518s2010 msu ob 001 0 eng d
040 |a E7B  |b eng  |e pn  |c E7B  |d OCLCQ  |d CDX  |d OCLCQ  |d OCLCF  |d P@U  |d OCLCQ  |d OTZ  |d OCLCO  |d N$T  |d IDEBK  |d COO  |d EBLCP  |d TEFOD  |d DEBSZ  |d CN3GA  |d TEFOD  |d JSTOR  |d OCLCQ  |d AZK  |d CNNLC  |d STBDS  |d COCUF  |d CNNOR  |d MOR  |d PIFAG  |d ZCU  |d OCLCQ  |d MERUC  |d OCLCQ  |d IOG  |d U3W  |d EZ9  |d BRL  |d STF  |d WRM  |d NRAMU  |d ICG  |d VT2  |d OCLCQ  |d WYU  |d CUS  |d G3B  |d TKN  |d LEAUB  |d DKC  |d OCLCQ  |d VLB  |d INARC  |d OCLCO  |d OCLCQ  |d OCLCO  |d OCLCL  |d OCLCQ  |d OCLCL 
019 |a 609863401  |a 764530181  |a 816498756  |a 816598753  |a 961492989  |a 962683523  |a 1037523261 
020 |a 9781604732177  |q (electronic bk.) 
020 |a 1604732172  |q (electronic bk.) 
020 |a 1282821172 
020 |a 9781282821170 
020 |a 1604732075  |q (cloth ;  |q alk. paper) 
020 |a 9781604732078  |q (cloth ;  |q alk. paper) 
020 |z 9781604732078  |q (cloth ;  |q alk. paper) 
020 |z 1617032085 
020 |z 9781617032080 
029 1 |a AU@  |b 000048793072 
029 1 |a AU@  |b 000053268067 
029 1 |a DEBBG  |b BV044143191 
029 1 |a DEBSZ  |b 396365221 
029 1 |a DEBSZ  |b 450735044 
029 1 |a NZ1  |b 13862444 
029 1 |a NZ1  |b 14249693 
035 |a (OCoLC)647833093  |z (OCoLC)609863401  |z (OCoLC)764530181  |z (OCoLC)816498756  |z (OCoLC)816598753  |z (OCoLC)961492989  |z (OCoLC)962683523  |z (OCoLC)1037523261 
037 |a 8D7E212E-32F2-4F09-BE41-9748662A90FD  |b OverDrive, Inc.  |n http://www.overdrive.com 
037 |a 22573/ctt2kjtnm  |b JSTOR 
043 |a n-us--- 
050 4 |a GV880  |b .L55 2010eb 
072 7 |a GAM  |x 004050  |2 bisacsh 
072 7 |a SPO  |x 068000  |2 bisacsh 
072 7 |a SPO  |x 012000  |2 bisacsh 
072 7 |a SPO  |x 019000  |2 bisacsh 
072 7 |a SPO  |x 033000  |2 bisacsh 
072 7 |a TRV  |x 026080  |2 bisacsh 
072 7 |a HBXD, WSJT  |2 bicssc 
082 0 4 |a 796.3570973  |2 22 
049 |a UAMI 
100 1 |a Lewis, Robert  |q (Robert F.),  |e author.  |1 https://id.oclc.org/worldcat/entity/E39PCjvvvtTx3x9mQjjQ9wY6w3 
245 1 0 |a Smart ball :  |b marketing the myth and managing the reality of major league baseball /  |c Robert F. Lewis II. 
260 |a Jackson :  |b University Press of Mississippi,  |c ©2010. 
300 |a 1 online resource (xii, 165 pages) 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
504 |a Includes bibliographical references and index. 
588 0 |a Print version record. 
520 8 |a Lewis follows Major League Baseball (MLB)'s history as a sport, a domestic monopoly, a neo-colonial power, and an international business. MLB's challenge has been to market its popular mythology as the national pastime with pastoral, populist roots while addressing the management challenges of competing with other sports and diversions in a burgeoning global economy. The author argues that MLB for years abused its legal insulation and monopoly status through arrogant treatment of its fans and players and static management of its business. 
505 0 |a Contents; list of abbreviations; on deck; at bat; first base: baseball as a sport: creating power; second base: baseball as a domestic monopoly: developing power; third base: baseball as a neocolonialist: abusing power; home plate: baseball as a global business: balancing power; final score; notes; bibliography; index of major league baseball names. 
590 |a JSTOR  |b Books at JSTOR Demand Driven Acquisitions (DDA) 
590 |a ProQuest Ebook Central  |b Ebook Central Academic Complete 
650 0 |a Baseball  |x Economic aspects  |z United States. 
650 0 |a Baseball  |z United States  |x Marketing. 
650 0 |a Baseball  |z United States  |x Management. 
650 6 |a Base-ball  |x Aspect économique  |z États-Unis. 
650 7 |a GAMES  |x Gambling  |x Sports.  |2 bisacsh 
650 7 |a SPORTS & RECREATION  |x Business Aspects.  |2 bisacsh 
650 7 |a SPORTS & RECREATION  |x Essays.  |2 bisacsh 
650 7 |a SPORTS & RECREATION  |x History.  |2 bisacsh 
650 7 |a SPORTS & RECREATION  |x Reference.  |2 bisacsh 
650 7 |a TRAVEL  |x Special Interest  |x Sports.  |2 bisacsh 
650 7 |a Baseball  |x Economic aspects  |2 fast 
650 7 |a Baseball  |x Management  |2 fast 
650 7 |a Baseball  |x Marketing  |2 fast 
651 7 |a United States  |2 fast  |1 https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq 
758 |i has work:  |a Smart ball (Text)  |1 https://id.oclc.org/worldcat/entity/E39PCGfwrpJ48VxcfhXCVxb9Tb  |4 https://id.oclc.org/worldcat/ontology/hasWork 
776 0 8 |i Print version:  |a Lewis, Robert (Robert F.).  |t Smart ball.  |d Jackson : University Press of Mississippi, ©2010  |z 9781604732078  |w (DLC) 2009019920 
856 4 0 |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=515620  |z Texto completo 
938 |a Internet Archive  |b INAR  |n smartballmarketi0000lewi 
938 |a Coutts Information Services  |b COUT  |n 15745455 
938 |a EBL - Ebook Library  |b EBLB  |n EBL515620 
938 |a ebrary  |b EBRY  |n ebr10355615 
938 |a EBSCOhost  |b EBSC  |n 309059 
938 |a ProQuest MyiLibrary Digital eBook Collection  |b IDEB  |n 282117 
938 |a Project MUSE  |b MUSE  |n muse13630 
938 |a Oxford University Press USA  |b OUPR  |n EDZ0000206542 
994 |a 92  |b IZTAP 

Ejemplares similares