Smart ball : marketing the myth and managing the reality of major league baseball /

Mostrar otras versiones (1)

Lewis follows Major League Baseball (MLB)'s history as a sport, a domestic monopoly, a neo-colonial power, and an international business. MLB's challenge has been to market its popular mythology as the national pastime with pastoral, populist roots while addressing the management challenge...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Lewis, Robert (Robert F.) (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Jackson : University Press of Mississippi, ©2010.
Temas:
Baseball > Economic aspects > United States.
Baseball > United States > Marketing.
Baseball > United States > Management.
Base-ball > Aspect économique > États-Unis.
GAMES > Gambling > Sports.
SPORTS & RECREATION > Business Aspects.
SPORTS & RECREATION > Essays.
SPORTS & RECREATION > History.
SPORTS & RECREATION > Reference.
TRAVEL > Special Interest > Sports.
Baseball > Economic aspects
Baseball > Management
Baseball > Marketing
United States
Acceso en línea:Texto completo
Descripción
Sumario:Lewis follows Major League Baseball (MLB)'s history as a sport, a domestic monopoly, a neo-colonial power, and an international business. MLB's challenge has been to market its popular mythology as the national pastime with pastoral, populist roots while addressing the management challenges of competing with other sports and diversions in a burgeoning global economy. The author argues that MLB for years abused its legal insulation and monopoly status through arrogant treatment of its fans and players and static management of its business.
Descripción Física:1 online resource (xii, 165 pages)
Bibliografía:Includes bibliographical references and index.
ISBN:9781604732177
1604732172
1282821172
9781282821170
1604732075
9781604732078

Ejemplares similares