How to market, advertise, and promote your business or service in your own backyard /

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When it comes to promoting a business, what works for the world's biggest companies isn't always the right fit for local small businesses. Small business owners don't have the money to waste trying ineffective tactics. In this handy guide, small business owners will discover tried-and...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Egelhoff, Tom
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, N.J. : John Wiley & Sons, ©2008.
Temas:
Small business > Management.
Small business marketing.
New business enterprises > Management.
Advertising.
Sales promotion.
Petites et moyennes entreprises > Gestion.
Nouvelles entreprises > Gestion.
Ventes > Promotion.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Distribution.
Advertising
New business enterprises > Management
Sales promotion
Small business > Management
Small business marketing
Acceso en línea:Texto completo
Descripción
Sumario:When it comes to promoting a business, what works for the world's biggest companies isn't always the right fit for local small businesses. Small business owners don't have the money to waste trying ineffective tactics. In this handy guide, small business owners will discover tried-and-true tactics that get big results on small budgets. How to Market, Advertise, and Promote Your Business or Service in Your Own Backyard provides a detailed, ten-step plan for creating a successful, affordable marketing campaign. Written by a small-town business owner who has been through it all, this is the ultim.
Descripción Física:1 online resource (xxiii, 247 pages)
ISBN:9780470295427
0470295422
1281381691
9781281381699
9786611381691
6611381694

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