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The contrarian effect : why it pays (big) to take typical sales advice and do the opposite /
Take the traditional sales model, which is outdated and needs a serious makeover, and turn it on its head by applying the advice in The Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite . Find an entirely sound approach to building better client relationships and...
| Cote: | Libro Electrónico |
|---|---|
| Auteur principal: | |
| Autres auteurs: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
Hoboken, N.J. :
John Wiley & Sons,
©2008.
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| Sujets: | |
| Accès en ligne: | Texto completo |
Table des matières:
- From the Old World to the New
- Typical tactics are out of sync with the market
- Typical tactics are focused on the wrong person
- Typical tactics damage relationships and long-term potential
- Typical tactical harm reputations and create unintended consequences
- Contrarian primer
- Pendulum swing.