The contrarian effect : why it pays (big) to take typical sales advice and do the opposite /

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Take the traditional sales model, which is outdated and needs a serious makeover, and turn it on its head by applying the advice in The Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite . Find an entirely sound approach to building better client relationships and...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Port, Michael, 1970-
Otros Autores: Marshall, Elizabeth, 1975-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, N.J. : John Wiley & Sons, ©2008.
Temas:
Selling.
Sales management.
Marketing.
Vente.
Ventes > Gestion.
selling.
marketing.
BUSINESS & ECONOMICS > Green Business.
Marketing
Sales management
Selling
Acceso en línea:Texto completo

MARC

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100 1 |a Port, Michael,  |d 1970-  |1 https://id.oclc.org/worldcat/entity/E39PBJdmfkHKVbRQT6tGhT89jC 
245 1 4 |a The contrarian effect :  |b why it pays (big) to take typical sales advice and do the opposite /  |c Michael Port and Elizabeth Marshall. 
260 |a Hoboken, N.J. :  |b John Wiley & Sons,  |c ©2008. 
300 |a 1 online resource (x, 165 pages) 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
347 |a data file  |2 rda 
504 |a Includes bibliographical references (pages 151-153) and index. 
505 0 |a From the Old World to the New -- Typical tactics are out of sync with the market -- Typical tactics are focused on the wrong person -- Typical tactics damage relationships and long-term potential -- Typical tactical harm reputations and create unintended consequences -- Contrarian primer -- Pendulum swing. 
520 |a Take the traditional sales model, which is outdated and needs a serious makeover, and turn it on its head by applying the advice in The Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite . Find an entirely sound approach to building better client relationships and closing more sales by doing the exact opposite that conventional sales advice dictates. Re-examine the most well-worn sales tactics in the business and discover specific and actionable strategies and principles that will help you close more sales today. 
588 0 |a Print version record. 
546 |a English. 
590 |a ProQuest Ebook Central  |b Ebook Central Academic Complete 
650 0 |a Selling. 
650 0 |a Sales management. 
650 0 |a Marketing. 
650 6 |a Vente. 
650 6 |a Ventes  |x Gestion. 
650 6 |a Marketing. 
650 7 |a selling.  |2 aat 
650 7 |a marketing.  |2 aat 
650 7 |a BUSINESS & ECONOMICS  |x Green Business.  |2 bisacsh 
650 7 |a Marketing  |2 fast 
650 7 |a Sales management  |2 fast 
650 7 |a Selling  |2 fast 
700 1 |a Marshall, Elizabeth,  |d 1975-  |1 https://id.oclc.org/worldcat/entity/E39PCjw4k9dFMXbG87q6vVRDjd 
758 |i has work:  |a The contrarian effect (Text)  |1 https://id.oclc.org/worldcat/entity/E39PCGFVRJWDBRQvRvtvFjDyVC  |4 https://id.oclc.org/worldcat/ontology/hasWork 
776 0 8 |i Print version:  |a Port, Michael, 1970-  |t Contrarian effect.  |d Hoboken, N.J. : John Wiley & Sons, ©2008  |w (DLC) 2008014657 
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