Cargando…
Tourism management : analysis, behaviour, and strategy /
Planning and implementing successful tourism programmes requires in depth predictions of tourist behaviour. This title provides coverage of sense making, planning, implementing, evaluating and administering tourism marketing and management programmes. It offers useful descriptions, tools, and exampl...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Wallingford, Oxfordshire ; Cambridge, MA :
CABI Pub.,
2007.
|
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Contributors; PART I: INTRODUCTION TO ADVANCING TOURISM MANAGEMENT; PART II: SCANNING AND SENSE MAKING; PART III: PLANNING; PART IV: IMPLEMENTING; PART V: EVALUATING ACTIONS/PROCESS AND PERFORMANCE OUTCOMES; PART VI: ADMINISTERING; Index.