Tourism management : analysis, behaviour, and strategy /

Planning and implementing successful tourism programmes requires in depth predictions of tourist behaviour. This title provides coverage of sense making, planning, implementing, evaluating and administering tourism marketing and management programmes. It offers useful descriptions, tools, and exampl...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Woodside, Arch G.
Otros Autores: Martin, Drew, 1961-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Wallingford, Oxfordshire ; Cambridge, MA : CABI Pub., 2007.
Temas:
Travel > Management.
Tourism > Management.
Voyage > Gestion.
Tourism > Management
Acceso en línea:Texto completo

MARC

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049 |a UAMI 
100 1 |a Woodside, Arch G. 
245 1 0 |a Tourism management :  |b analysis, behaviour, and strategy /  |c Arch G. Woodside, Drew Martin. 
260 |a Wallingford, Oxfordshire ;  |a Cambridge, MA :  |b CABI Pub.,  |c 2007. 
300 |a 1 online resource (528 pages) 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
504 |a Includes bibliographical references and index. 
588 0 |a Print version record. 
505 0 |a Contributors; PART I: INTRODUCTION TO ADVANCING TOURISM MANAGEMENT; PART II: SCANNING AND SENSE MAKING; PART III: PLANNING; PART IV: IMPLEMENTING; PART V: EVALUATING ACTIONS/PROCESS AND PERFORMANCE OUTCOMES; PART VI: ADMINISTERING; Index. 
520 |a Planning and implementing successful tourism programmes requires in depth predictions of tourist behaviour. This title provides coverage of sense making, planning, implementing, evaluating and administering tourism marketing and management programmes. It offers useful descriptions, tools, and examples of tourism management decision-making. 
590 |a ProQuest Ebook Central  |b Ebook Central Academic Complete 
650 0 |a Travel  |x Management. 
650 0 |a Tourism  |x Management. 
650 6 |a Voyage  |x Gestion. 
650 7 |a Tourism  |x Management  |2 fast 
700 1 |a Martin, Drew,  |d 1961-  |1 https://id.oclc.org/worldcat/entity/E39PCjDRpFYh8YdtykfVbhCcMX 
758 |i has work:  |a Tourism management (Text)  |1 https://id.oclc.org/worldcat/entity/E39PCG4Pc76dFhtwfv9jhPRjfq  |4 https://id.oclc.org/worldcat/ontology/hasWork 
776 0 8 |i Print version:  |a Woodside, Arch G.  |t Tourism management.  |d Wallingford, Oxfordshire ; Cambridge, MA : CABI Pub., 2007  |w (DLC) 2007021935 
856 4 0 |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=327879  |z Texto completo 
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938 |a YBP Library Services  |b YANK  |n 2754998 
994 |a 92  |b IZTAP 

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