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Tourism management : analysis, behaviour, and strategy /
Planning and implementing successful tourism programmes requires in depth predictions of tourist behaviour. This title provides coverage of sense making, planning, implementing, evaluating and administering tourism marketing and management programmes. It offers useful descriptions, tools, and exampl...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Wallingford, Oxfordshire ; Cambridge, MA :
CABI Pub.,
2007.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Planning and implementing successful tourism programmes requires in depth predictions of tourist behaviour. This title provides coverage of sense making, planning, implementing, evaluating and administering tourism marketing and management programmes. It offers useful descriptions, tools, and examples of tourism management decision-making. |
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| Descripción Física: | 1 online resource (528 pages) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 1845933249 9781845933241 1845933230 9781845933234 |