The king of drinks : schnapps gin from modernity to tradition /

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Using a focus on the trajectory of commoditisation of gin in West Africa, this book investigates how imported goods acquire specific local meanings. It shows that local consumers, not foreign advertisers, produced the importance of schnapps gin for Africa.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Bersselaar, Dmitri van den
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Leiden ; Boston : Brill, 2007.
Colección:African social studies series ; v. 18.
Temas:
Galerie Ida Niggli > Sankt Gallen
Gin > Social aspects > Africa, West.
Gin > Africa, West > History.
Gin > Netherlands > History.
Gin > Aspect social > Afrique occidentale.
Gin > Afrique occidentale > Histoire.
Gin > Pays-Bas > Histoire.
SOCIAL SCIENCE > Customs & Traditions.
Gin
Manners and customs
Enkulturation
Ritual
Jenever.
Africa, West > Social life and customs.
Afrique occidentale > Mœurs et coutumes.
West Africa
Netherlands
Nigeria
Ghana
West-Afrika.
History
Acceso en línea:Texto completo
Tabla de Contenidos:
  • List of illustrations; Acknowledgements; 1. Introduction: foreign imports, local meanings; 2. The Rise of Gin; 3. Becoming the King of Drinks; 4. 'Bird gin' and 'money gin': brands and marketing; 5. Poison or medicine? Changing perceptions of Dutch gin; 6. 'Your very good health!' Gin for an independent West Africa; 7. Schnapps gin from modernity to tradition; Bibliography; Index.

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