The king of drinks : schnapps gin from modernity to tradition /

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Using a focus on the trajectory of commoditisation of gin in West Africa, this book investigates how imported goods acquire specific local meanings. It shows that local consumers, not foreign advertisers, produced the importance of schnapps gin for Africa.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Bersselaar, Dmitri van den
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Leiden ; Boston : Brill, 2007.
Colección:African social studies series ; v. 18.
Temas:
Galerie Ida Niggli > Sankt Gallen
Gin > Social aspects > Africa, West.
Gin > Africa, West > History.
Gin > Netherlands > History.
Gin > Aspect social > Afrique occidentale.
Gin > Afrique occidentale > Histoire.
Gin > Pays-Bas > Histoire.
SOCIAL SCIENCE > Customs & Traditions.
Gin
Manners and customs
Enkulturation
Ritual
Jenever.
Africa, West > Social life and customs.
Afrique occidentale > Mœurs et coutumes.
West Africa
Netherlands
Nigeria
Ghana
West-Afrika.
History
Acceso en línea:Texto completo
Descripción
Sumario:Using a focus on the trajectory of commoditisation of gin in West Africa, this book investigates how imported goods acquire specific local meanings. It shows that local consumers, not foreign advertisers, produced the importance of schnapps gin for Africa.
Descripción Física:1 online resource (xiv, 268 pages) : illustrations, map
Bibliografía:Includes bibliographical references (pages 247-258) and index.
ISBN:9789047430599
904743059X
1281936189
9781281936189
9786611936181
6611936181
ISSN:1568-1203 ;

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