Reluctant capitalists : bookselling and the culture of consumption /

Mostrar otras versiones (1)

Over the past half-century, bookselling, like many retail industries, has evolved from an arena dominated by independent bookstores to one in which chain stores have significant market share. Looking at a century of book retailing, this text demonstrates that the independent/chain dynamic is not ent...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Miller, Laura J.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Chicago : University of Chicago Press, 2006.
Temas:
Booksellers and bookselling > United States.
Bookstores > United States.
Books > Purchasing > United States.
Books and reading > United States.
Consumption (Economics) > Social aspects > United States.
Consumer behavior > United States.
Libraires > États-Unis.
Librairie > États-Unis.
Librairies > États-Unis.
Livres > Achat > États-Unis.
Livres et lecture > États-Unis.
Consommation (Économie politique) > Aspect social > États-Unis.
Consommateurs > Comportement > États-Unis.
BUSINESS & ECONOMICS > Sales & Selling > General.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Commerce.
Books and reading
Books > Purchasing
Booksellers and bookselling
Bookstores
Consumer behavior
Consumption (Economics) > Social aspects
Buchhandel
Buchmarkt
United States
USA
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Commercial culture and its discontents
  • From dry goods merchant to Internet mogul : bookselling through American history
  • Providing for the sovereign consumer : selecting and recommending books
  • Designing the bookstore for the standardized consumer
  • Serving the entertained consumer : the multifunction bookstore
  • Bargaining with the rational consumer : selling the low-cost book
  • The revolt of the retailers : independent bookseller activism
  • Pursuing the citizen-consumer : consumption as politics.

Ejemplares similares