George Gallup in Hollywood /

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Explores the use of George Gallup's opinion polling techniques by the film industry in the 1930's and '40's. Traces Gallup's intellectual and methodological developments, examining his comprehensive approach to market research from his early education in the advertising indu...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Ohmer, Susan
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York, N.Y. : Columbia University Press, ©2006.
Colección:Film and culture.
Temas:
Gallup, George, > 1901-1984.
Gallup, George, > 1901-1984
1900-1999
Motion picture audiences > Research > United States > History > 20th century.
Public opinion polls > History.
Motion pictures > Marketing.
Marketing research.
Cinéma > Publics > Recherche > États-Unis > Histoire > 20e siècle.
Sondages d'opinion > Histoire.
Marketing > Recherche.
HISTORY > United States > General.
Marketing research
Motion picture audiences > Research
Motion pictures > Marketing
Public opinion polls
United States
History
Acceso en línea:Texto completo
Tabla de Contenidos:
  • List of illustrations
  • Acknowledgments
  • What do audiences want?
  • Guesswork eliminated
  • The laws that determine interest
  • America speaks
  • Piggybacking on the past
  • Singles and doubles
  • Boy meets facts at RKO
  • David O. Selznick presents: audience research and the independent producer
  • Gallup meets Goofy: audience research at the Walt Disney Studio
  • Like, dislike, like very much
  • Abbreviations used and collections consulted
  • Notes
  • Index.

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