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George Gallup in Hollywood /
Explores the use of George Gallup's opinion polling techniques by the film industry in the 1930's and '40's. Traces Gallup's intellectual and methodological developments, examining his comprehensive approach to market research from his early education in the advertising indu...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York, N.Y. :
Columbia University Press,
©2006.
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| Colección: | Film and culture.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Ohmer, Susan. | |
| 245 | 1 | 0 | |a George Gallup in Hollywood / |c Susan Ohmer. |
| 260 | |a New York, N.Y. : |b Columbia University Press, |c ©2006. | ||
| 300 | |a 1 online resource (525 pages) | ||
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| 490 | 1 | |a Film and Culture Series | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a List of illustrations -- Acknowledgments -- What do audiences want? -- Guesswork eliminated -- The laws that determine interest -- America speaks -- Piggybacking on the past -- Singles and doubles -- Boy meets facts at RKO -- David O. Selznick presents: audience research and the independent producer -- Gallup meets Goofy: audience research at the Walt Disney Studio -- Like, dislike, like very much -- Abbreviations used and collections consulted -- Notes -- Index. | |
| 520 | |a Explores the use of George Gallup's opinion polling techniques by the film industry in the 1930's and '40's. Traces Gallup's intellectual and methodological developments, examining his comprehensive approach to market research from his early education in the advertising industry to his later work in Hollywood. | ||
| 534 | |p Original: |e xiii, 284 p. : ill. ; 24 cm. | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 600 | 1 | 0 | |a Gallup, George, |d 1901-1984. |
| 600 | 1 | 7 | |a Gallup, George, |d 1901-1984 |2 fast |1 https://id.oclc.org/worldcat/entity/E39PBJrKRjxTJFbwbrXJ4r8grq |
| 650 | 0 | |a Motion picture audiences |x Research |z United States |x History |y 20th century. | |
| 650 | 0 | |a Public opinion polls |x History. | |
| 650 | 0 | |a Motion pictures |x Marketing. | |
| 650 | 0 | |a Marketing research. | |
| 650 | 6 | |a Cinéma |x Publics |x Recherche |z États-Unis |x Histoire |y 20e siècle. | |
| 650 | 6 | |a Sondages d'opinion |x Histoire. | |
| 650 | 6 | |a Marketing |x Recherche. | |
| 650 | 7 | |a HISTORY |z United States |x General. |2 bisacsh | |
| 650 | 7 | |a Marketing research |2 fast | |
| 650 | 7 | |a Motion picture audiences |x Research |2 fast | |
| 650 | 7 | |a Motion pictures |x Marketing |2 fast | |
| 650 | 7 | |a Public opinion polls |2 fast | |
| 651 | 7 | |a United States |2 fast |1 https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq | |
| 648 | 7 | |a 1900-1999 |2 fast | |
| 655 | 7 | |a History |2 fast | |
| 758 | |i has work: |a George Gallup in Hollywood (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFvdjWJBDH8q3RKwpWJrWP |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Ohmer, Susan. |t George Gallup in Hollywood. |d New York : Columbia University Press, ©2006 |z 9780231121330 |
| 830 | 0 | |a Film and culture. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=908469 |z Texto completo |
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