George Gallup in Hollywood /

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Explores the use of George Gallup's opinion polling techniques by the film industry in the 1930's and '40's. Traces Gallup's intellectual and methodological developments, examining his comprehensive approach to market research from his early education in the advertising indu...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Ohmer, Susan
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York, N.Y. : Columbia University Press, ©2006.
Colección:Film and culture.
Temas:
Gallup, George, > 1901-1984.
Gallup, George, > 1901-1984
1900-1999
Motion picture audiences > Research > United States > History > 20th century.
Public opinion polls > History.
Motion pictures > Marketing.
Marketing research.
Cinéma > Publics > Recherche > États-Unis > Histoire > 20e siècle.
Sondages d'opinion > Histoire.
Marketing > Recherche.
HISTORY > United States > General.
Marketing research
Motion picture audiences > Research
Motion pictures > Marketing
Public opinion polls
United States
History
Acceso en línea:Texto completo
Descripción
Sumario:Explores the use of George Gallup's opinion polling techniques by the film industry in the 1930's and '40's. Traces Gallup's intellectual and methodological developments, examining his comprehensive approach to market research from his early education in the advertising industry to his later work in Hollywood.
Descripción Física:1 online resource (525 pages)
Bibliografía:Includes bibliographical references and index.
ISBN:9780231511285
0231511280
9780231121323
0231121326
9780231121330
0231121334

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