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Managerial Economics : a Strategic Approach.
Offers an introduction to the key pillars of game theory into managerial decision-making. Taking an international perspective, this book shows developments in economics such as behavioural economics and auction theory as well as how these can be applied in the workplace.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
Taylor & Francis,
2010.
|
| Edición: | 2nd ed. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 050 | 4 | |a HD30.22.F57 2010 | |
| 082 | 0 | 4 | |a 658.15 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Waschik, Robert. | |
| 245 | 1 | 0 | |a Managerial Economics : |b a Strategic Approach. |
| 250 | |a 2nd ed. | ||
| 260 | |a Hoboken : |b Taylor & Francis, |c 2010. | ||
| 300 | |a 1 online resource (401 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 505 | 0 | |a Book Cover; Title; Copyright; Contents; Preface; 1 Introduction; Part I Theory; 2 The manager and the firm; 3 Monopoly and perfect competition; 4 Price discrimination; 5 Game theory; Part II Strategic interaction between firms; 6 Strategy in a market with two firms; 7 Product differentiation; 8 Entry deterrence and accommodation; 9 Government regulation of industries; Part III Strategic interaction within firms; 10 Vertical and horizontal integration; 11 Labour markets; 12 Training and motivating workers; 13 Trade unions; Part IV Marketing economics; 14 The role of information; 15 Advertising. | |
| 505 | 8 | |a 16 Bundling17 Durable goods; 18 Auctions; 19 The product life cycle; Answers to odd-numbered problems; Index. | |
| 520 | |a Offers an introduction to the key pillars of game theory into managerial decision-making. Taking an international perspective, this book shows developments in economics such as behavioural economics and auction theory as well as how these can be applied in the workplace. | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Managerial economics. | |
| 650 | 0 | |a Game theory. | |
| 650 | 2 | |a Game Theory | |
| 650 | 6 | |a Économie d'entreprise. | |
| 650 | 6 | |a Théorie des jeux. | |
| 650 | 7 | |a Game theory |2 fast | |
| 650 | 7 | |a Managerial economics |2 fast | |
| 700 | 1 | |a Fisher, Tim. | |
| 700 | 1 | |a Prentice, David. | |
| 758 | |i has work: |a Managerial economics (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGrFRBTx9tRf8ckVW6VJrC |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 1 | |z 9780415495097 | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=537867 |z Texto completo |
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL537867 | ||
| 994 | |a 92 |b IZTAP | ||