Arguing for a general framework for mass media scholarship /

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In this work, media scholar and author W. James Potter challenges media scholars and students to change the way they think about the media. He provides structure to mass media scholarship that is focused on the most useful ideas in the phenomenon of the mass media, not lines of research.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Potter, W. James
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Los Angeles : Sage, ©2009.
Temas:
Mass media > Research > History.
Mass media > Research > Methodology.
Médias > Recherche > Histoire.
Médias > Recherche > Méthodologie.
SOCIAL SCIENCE > Media Studies.
Mass media > Research
Mass media > Research > Methodology
History
Acceso en línea:Texto completo
Tabla de Contenidos:
  • PART I: INTRODUCTION<br />1. Why Do We Need a General Framework?<br />2. Introduction to the General Framework<br />PART II: EXPLAINING THE MEDIA ORGANIZATIONS FACET<br />3. Media Media Organization Line of Thinking<br />4. Business Strategies<br />5. Marketing Strategies<br />6. Employment Strategies<br />PART III: EXPLAINING THE MEDIA AUDIENCES FACET<br />7. Media Audience Line of Thinking<br />8. Audience Cognitive Algorithms<br />9. Audience: Filtering Media Messages<br />10. Audience: Meaning Matching<br />11. Audience: Meaning Construction<br />PART IV: EXPLAINING THE MEDIA MESSAGES FACET<br />12. Media Message Line of Thinking<br />13. Message Formulas and Conventions
  • General<br />14. Message Formulas and Conventions by Genre<br />15. Critique of Media Message Scholarship<br />PART V: EXPLAINING THE MEDIA EFFECTS FACET<br />16. Media Effects Line of Thinking<br />17. Conceptualizing Media Influence and Effects<br />18. Designing Media Effects Studies<br />PART VI: CONCLUSION<br />19. Integration of Explanations<br />

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