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Arguing for a general framework for mass media scholarship /
In this work, media scholar and author W. James Potter challenges media scholars and students to change the way they think about the media. He provides structure to mass media scholarship that is focused on the most useful ideas in the phenomenon of the mass media, not lines of research.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Los Angeles :
Sage,
©2009.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Potter, W. James. | |
| 245 | 1 | 0 | |a Arguing for a general framework for mass media scholarship / |c W. James Potter. |
| 260 | |a Los Angeles : |b Sage, |c ©2009. | ||
| 300 | |a 1 online resource (xxii, 394 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
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| 504 | |a Includes bibliographical references (pages 326-366) and indexes. | ||
| 588 | 0 | |a Print version record. | |
| 506 | |3 Use copy |f Restrictions unspecified |2 star |5 MiAaHDL | ||
| 533 | |a Electronic reproduction. |b [Place of publication not identified] : |c HathiTrust Digital Library, |d 2010. |5 MiAaHDL | ||
| 538 | |a Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. |u http://purl.oclc.org/DLF/benchrepro0212 |5 MiAaHDL | ||
| 583 | 1 | |a digitized |c 2010 |h HathiTrust Digital Library |l committed to preserve |2 pda |5 MiAaHDL | |
| 505 | 0 | |a PART I: INTRODUCTION<br />1. Why Do We Need a General Framework?<br />2. Introduction to the General Framework<br />PART II: EXPLAINING THE MEDIA ORGANIZATIONS FACET<br />3. Media Media Organization Line of Thinking<br />4. Business Strategies<br />5. Marketing Strategies<br />6. Employment Strategies<br />PART III: EXPLAINING THE MEDIA AUDIENCES FACET<br />7. Media Audience Line of Thinking<br />8. Audience Cognitive Algorithms<br />9. Audience: Filtering Media Messages<br />10. Audience: Meaning Matching<br />11. Audience: Meaning Construction<br />PART IV: EXPLAINING THE MEDIA MESSAGES FACET<br />12. Media Message Line of Thinking<br />13. Message Formulas and Conventions -- General<br />14. Message Formulas and Conventions by Genre<br />15. Critique of Media Message Scholarship<br />PART V: EXPLAINING THE MEDIA EFFECTS FACET<br />16. Media Effects Line of Thinking<br />17. Conceptualizing Media Influence and Effects<br />18. Designing Media Effects Studies<br />PART VI: CONCLUSION<br />19. Integration of Explanations<br /> | |
| 520 | 8 | |a In this work, media scholar and author W. James Potter challenges media scholars and students to change the way they think about the media. He provides structure to mass media scholarship that is focused on the most useful ideas in the phenomenon of the mass media, not lines of research. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Mass media |x Research |x History. | |
| 650 | 0 | |a Mass media |x Research |x Methodology. | |
| 650 | 6 | |a Médias |x Recherche |x Histoire. | |
| 650 | 6 | |a Médias |x Recherche |x Méthodologie. | |
| 650 | 7 | |a SOCIAL SCIENCE |x Media Studies. |2 bisacsh | |
| 650 | 7 | |a Mass media |x Research |2 fast | |
| 650 | 7 | |a Mass media |x Research |x Methodology |2 fast | |
| 655 | 7 | |a History |2 fast | |
| 758 | |i has work: |a Arguing for a general framework for mass media scholarship (Text) |1 https://id.oclc.org/worldcat/entity/E39PCG79YVBhkybRpVHvVQpMRq |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Potter, W. James. |t Arguing for a general framework for mass media scholarship. |d Los Angeles : Sage, ©2009 |z 9781412964715 |w (DLC) 2008028743 |w (OCoLC)233635047 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=1039497 |z Texto completo |
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