Arguing for a general framework for mass media scholarship /

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In this work, media scholar and author W. James Potter challenges media scholars and students to change the way they think about the media. He provides structure to mass media scholarship that is focused on the most useful ideas in the phenomenon of the mass media, not lines of research.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Potter, W. James
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Los Angeles : Sage, ©2009.
Temas:
Mass media > Research > History.
Mass media > Research > Methodology.
Médias > Recherche > Histoire.
Médias > Recherche > Méthodologie.
SOCIAL SCIENCE > Media Studies.
Mass media > Research
Mass media > Research > Methodology
History
Acceso en línea:Texto completo
Descripción
Sumario:In this work, media scholar and author W. James Potter challenges media scholars and students to change the way they think about the media. He provides structure to mass media scholarship that is focused on the most useful ideas in the phenomenon of the mass media, not lines of research.
Descripción Física:1 online resource (xxii, 394 pages)
Bibliografía:Includes bibliographical references (pages 326-366) and indexes.
ISBN:9781441655240
1441655247
9781452215891
1452215898

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