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Advances in Tourism Destination Marketing : Managing Networks.
This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
Taylor & Francis,
2009.
|
| Colección: | Advances in Tourism.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 245 | 1 | 0 | |a Advances in Tourism Destination Marketing : |b Managing Networks. |
| 260 | |a Hoboken : |b Taylor & Francis, |c 2009. | ||
| 300 | |a 1 online resource (280 pages). | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Advances in Tourism | |
| 505 | 0 | |a Book Cover; Title; Copyright; Contents; Figures; Tables; Contributors; Preface; Part I: Destination marketing and management; 1 Research in tourism marketing: An analysis of topics and methodologies; 2 Diversity, devolution and disorder: The management of tourism destinations; 3 Success factors of tourism networks; 4 Strategic positioning and performance of tourism destinations; Part II: Destination branding; 5 A movie map conversion study: A case study of Pride & Prejudice; 6 Music-tourism networks: A study of three festivals in Queensland; 7 Destination brand licensing. | |
| 505 | 8 | |a 8 Destinations as gadgets: Co-creating a sportive identity for VossPart III: Destination networks; 9 Networking approaches for sustainable destination management; 10 Tourism destinations: A network analysis of the web space; 11 Exploring stakeholder roles in destination management networks; Part IV: Vacation decision making and choice; 12 Influence of women's lifestyles on holiday decisions; 13 Access and use of e-commerce in the Spanish. | |
| 520 | |a This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing. | ||
| 550 | |a Made available online by EBL. | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 4 | |a Tourism. | |
| 700 | 1 | |a Gnoth, Juergen. | |
| 700 | 1 | |a Andreu, Luisa L. A. | |
| 758 | |i has work: |a Advances in tourism destination marketing (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGY3w8DXX49jpPkfDtT7Md |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 1 | |z 9780415492386 | |
| 830 | 0 | |a Advances in Tourism. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=446568 |z Texto completo |
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL446568 | ||
| 994 | |a 92 |b IZTAP | ||