Resisting McDonaldization.

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George Ritzer's McDonaldization thesis argued that contemporary life is succumbing to the standardization, flexibility and practicability of fast-food service. This book brings together specially commissioned papers by leading social and cultural analysts to engage in a critical appraisal of th...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Smart, Barry
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London : Sage Publications, 1999.
Temas:
McDonald's Corporation.
McDonald's Corporation > Influence.
McDonald's Corporation
Consumer behavior.
Franchises (Retail trade)
Marketing.
Consumption (Economics)
Capitalism.
Fast food restaurants.
Industrial management.
Fast food restaurants > Management.
Franchises (Retail trade) > Management.
Marketing
Consommateurs > Comportement.
Consommation (Économie politique)
Restaurants-minute > Gestion.
Concessions (Commerce de détail) > Gestion.
Société de consommation.
Concessions (Commerce de détail)
Restaurants-minute.
Gestion d'entreprise.
franchises.
marketing.
fast food restaurants.
BUSINESS & ECONOMICS > Consumer Behavior.
Franchises (Retail trade) > Management
Fast food restaurants > Management
Capitalism
Consumer behavior
Fast food restaurants
Industrial management
Consumptie.
Rationalisering.
Sociale verandering.
Invloed.
Consommateurs > Attitudes.
Américanisation.
Concessions (commerce de détail)
Consommation.
Restauration rapide.
Gestion > Aspect social > Etats-Unis.
Etats-Unis > Conditions sociales > 1980-
Etats-Unis > Civilisation > 1945-
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover; Table of Contents; 1
  • Resisting McDonaldization: Theory, Process and Critique; 2
  • Golden Arches and Iron Cages: McDonaldization and the Poverty of Cultural Pessimism at the End of the Twentieth Century; 3
  • Have You Had Your Theory Today?; 4
  • McDonaldization Enframed; 5
  • Rich Food: McDonald's and Modern Life; 6
  • McCitizens: Risk, Coolness and Irony in Contemporary Politics; 7
  • Theme Parks and McDonaldization; 8
  • The McDonaldization of Sport and Leisure; 9
  • McDonalized Culture: The End of Communication?
  • 10
  • Art Centres: Southern Folk Art and the Splintering of a Hegemonic Market11
  • Dennis Hopper, McDonald's and Nike; 12
  • Theorizing/Resisting McDonaldization: A Multiperspectivist Approach; 13
  • The Moral Malaise of McDonaldization: The Values of Vegetarianism; 14
  • McFascism?: Reading Ritzer, Bauman and the Holocaust; 15
  • Assessing the Resistance; Index.

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