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Marketing in Travel and Tourism.
Marketing in Travel and Tourism äims to guide and support readers through the complexities of tourism marketing in the 21st C. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications currently...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Burlington :
Elsevier,
2009.
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| Edición: | 4th ed. |
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Front Cover; Marketing in Travel andTourism; Copyright Page; Dedication; About the principal authors; Foreword; Contents; Preface; Acknowledgements; Figures; Tables; Mini Cases; PART ONE The Meaning of Marketing in Travel and Tourism; PART TWO Understanding the Consumer and Marketing Mix in Travel and Tourism; PART THREE Planning for Marketing Strategy and Short-term Operational Objectives and Campaigns; PART FOUR Communicating with and Influencing Consumers; PART FIVE Applying Marketing in the Main Sectors of Travel and Tourism.
- PART SIX Case Studies of Marketing Practice in Travel and Tourism.