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Marketing in Travel and Tourism.
Marketing in Travel and Tourism äims to guide and support readers through the complexities of tourism marketing in the 21st C. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications currently...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Burlington :
Elsevier,
2009.
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| Edición: | 4th ed. |
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Marketing in Travel and Tourism äims to guide and support readers through the complexities of tourism marketing in the 21st C. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications currently practised in the modern visitor economy. . Now in its fourth edition, and reprinted almost every year since 1988, each chapter of the book has been updated to include current evaluations of all the key developments in marketing, especially consumer centric marketing and the now focal role of. |
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| Descripción Física: | 1 online resource (508 pages) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9780080942957 0080942954 9780080970516 0080970516 |