Roar! Get heard in the sales and marketing jungle : a business fable /

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Don't just get your message out. ROAR it out!. In this captivating parable, you'll follow Ryan Miller, an executive struggling with reduced sales in a challenging economy. Ryan is mentored by his old Livingston, New Jersey high school friend, Lenny Bernstein, now a Hasidic Jew in Brooklyn...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Daum, Kevin
Otros Autores: Turner, Daniel A.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, N.J. : Wiley, ©2010.
Temas:
Marketing.
Selling.
Marketing > Fiction.
Selling > Fiction.
Marketing
Vente.
Marketing > Romans, nouvelles, etc.
Vente > Romans, nouvelles, etc.
marketing.
selling.
Selling
Fiction
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Roar! Get Heard in the Sales and Marketing Jungle; Contents; Chapter 1: The Meeting; Chapter 2: Visiting the V.P.; Chapter 3: Following Up; Chapter 4: The 3,500-Year-Old Process; Chapter 5: The Wise Buyer; Chapter 6: The Cynical Buyer; Chapter 7: The Simple Buyer; Chapter 8: The Disinterested Buyer; Chapter 9: The Referral; Chapter 10: The Sales Call; Epilogue; Summary of ROAR! Concepts; Integrating the ROAR! Approach; Our Inspiration; Acknowledgments; About the Authors; Bonus Chapter and Coupon.

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