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Roar! Get heard in the sales and marketing jungle : a business fable /
Don't just get your message out. ROAR it out!. In this captivating parable, you'll follow Ryan Miller, an executive struggling with reduced sales in a challenging economy. Ryan is mentored by his old Livingston, New Jersey high school friend, Lenny Bernstein, now a Hasidic Jew in Brooklyn...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
Wiley,
©2010.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Daum, Kevin. | |
| 245 | 1 | 0 | |a Roar! Get heard in the sales and marketing jungle : |b a business fable / |c Kevin Daum, with Daniel A. Turner. |
| 260 | |a Hoboken, N.J. : |b Wiley, |c ©2010. | ||
| 300 | |a 1 online resource (210 pages) : |b illustrations | ||
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| 505 | 0 | |a Roar! Get Heard in the Sales and Marketing Jungle; Contents; Chapter 1: The Meeting; Chapter 2: Visiting the V.P.; Chapter 3: Following Up; Chapter 4: The 3,500-Year-Old Process; Chapter 5: The Wise Buyer; Chapter 6: The Cynical Buyer; Chapter 7: The Simple Buyer; Chapter 8: The Disinterested Buyer; Chapter 9: The Referral; Chapter 10: The Sales Call; Epilogue; Summary of ROAR! Concepts; Integrating the ROAR! Approach; Our Inspiration; Acknowledgments; About the Authors; Bonus Chapter and Coupon. | |
| 520 | |a Don't just get your message out. ROAR it out!. In this captivating parable, you'll follow Ryan Miller, an executive struggling with reduced sales in a challenging economy. Ryan is mentored by his old Livingston, New Jersey high school friend, Lenny Bernstein, now a Hasidic Jew in Brooklyn having great success in his packaging business. Over a series of lunches around New York City, Lenny shares the key insights that have driven his sales through the roof, while allowing him to run his business efficiently-and still have plenty of time for family. Lenny explains the simple mnemonic R-O-A-R.: Re. | ||
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| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Selling. | |
| 650 | 0 | |a Marketing |v Fiction. | |
| 650 | 0 | |a Selling |v Fiction. | |
| 650 | 2 | |a Marketing | |
| 650 | 6 | |a Marketing. | |
| 650 | 6 | |a Vente. | |
| 650 | 6 | |a Marketing |v Romans, nouvelles, etc. | |
| 650 | 6 | |a Vente |v Romans, nouvelles, etc. | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a selling. |2 aat | |
| 650 | 7 | |a Marketing |2 fast | |
| 650 | 7 | |a Selling |2 fast | |
| 655 | 7 | |a Fiction |2 fast | |
| 700 | 1 | |a Turner, Daniel A. | |
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