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Roar! Get heard in the sales and marketing jungle : a business fable /

Don't just get your message out. ROAR it out!. In this captivating parable, you'll follow Ryan Miller, an executive struggling with reduced sales in a challenging economy. Ryan is mentored by his old Livingston, New Jersey high school friend, Lenny Bernstein, now a Hasidic Jew in Brooklyn...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Daum, Kevin
Otros Autores: Turner, Daniel A.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, N.J. : Wiley, ©2010.
Temas:
Acceso en línea:Texto completo
Descripción
Sumario:Don't just get your message out. ROAR it out!. In this captivating parable, you'll follow Ryan Miller, an executive struggling with reduced sales in a challenging economy. Ryan is mentored by his old Livingston, New Jersey high school friend, Lenny Bernstein, now a Hasidic Jew in Brooklyn having great success in his packaging business. Over a series of lunches around New York City, Lenny shares the key insights that have driven his sales through the roof, while allowing him to run his business efficiently-and still have plenty of time for family. Lenny explains the simple mnemonic R-O-A-R.: Re.
Descripción Física:1 online resource (210 pages) : illustrations
ISBN:9780470609835
0470609834
0470598794
9780470598795
1282550888
9781282550889
9780470609866
0470609869