Roar! Get heard in the sales and marketing jungle : a business fable /
Don't just get your message out. ROAR it out!. In this captivating parable, you'll follow Ryan Miller, an executive struggling with reduced sales in a challenging economy. Ryan is mentored by his old Livingston, New Jersey high school friend, Lenny Bernstein, now a Hasidic Jew in Brooklyn...
Clasificación: | Libro Electrónico |
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Autor principal: | |
Otros Autores: | |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Hoboken, N.J. :
Wiley,
©2010.
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Temas: | |
Acceso en línea: | Texto completo |
Sumario: | Don't just get your message out. ROAR it out!. In this captivating parable, you'll follow Ryan Miller, an executive struggling with reduced sales in a challenging economy. Ryan is mentored by his old Livingston, New Jersey high school friend, Lenny Bernstein, now a Hasidic Jew in Brooklyn having great success in his packaging business. Over a series of lunches around New York City, Lenny shares the key insights that have driven his sales through the roof, while allowing him to run his business efficiently-and still have plenty of time for family. Lenny explains the simple mnemonic R-O-A-R.: Re. |
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Descripción Física: | 1 online resource (210 pages) : illustrations |
ISBN: | 9780470609835 0470609834 0470598794 9780470598795 1282550888 9781282550889 9780470609866 0470609869 |