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The Nonprofit Marketing Guide : High-Impact, Low-Cost Ways to Build Support for Your Good Cause.
A nonprofit's real-world survival guide and nitty-gritty how-to handbook. This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or und...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
John Wiley & Sons,
2010.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause; Contents; Foreword; Preface: Why I Wrote This Book; Acknowledgments; The Author; Introduction: How To Use This Book; Part One: Getting Ready to Do It Right; Chapter One: Ten New Realities for Nonprofits; Chapter Two: Nonprofit Marketing Plans in Theoryand in the Real World; Chapter Three: Listen to the World Around You; Part Two: Writing a Quick-and-Dirty Marketing Plan for a Specific Program; Chapter Four: Define Your Audiences: Who Do You Want to Reach?
- Chapter Five: Create a Powerful Message: What Do You Want to Say?Chapter Six: Deliver Your Message: How and Where Are You Going to Say It?; Chapter Seven: Spread Your Message Further by Telling Great Stories; Part Three: Building a Community of Supporters Around You; Chapter Eight: Make It Easy to Find You and to Connect with Your Cause; Chapter Nine: Become an Expert Source for the Media and Decision Makers; Chapter Ten: Stay in Touch with Your Communit.