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The Nonprofit Marketing Guide : High-Impact, Low-Cost Ways to Build Support for Your Good Cause.
A nonprofit's real-world survival guide and nitty-gritty how-to handbook. This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or und...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
John Wiley & Sons,
2010.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
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| 008 | 100524s2010 xx o 000 0 eng d | ||
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| 020 | |a 9780470619834 |q (electronic bk.) | ||
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| 049 | |a UAMI | ||
| 100 | 1 | |a Miller, Kivi Leroux. | |
| 245 | 1 | 4 | |a The Nonprofit Marketing Guide : |b High-Impact, Low-Cost Ways to Build Support for Your Good Cause. |
| 260 | |a Hoboken : |b John Wiley & Sons, |c 2010. | ||
| 300 | |a 1 online resource (259 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 505 | 0 | |a The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause; Contents; Foreword; Preface: Why I Wrote This Book; Acknowledgments; The Author; Introduction: How To Use This Book; Part One: Getting Ready to Do It Right; Chapter One: Ten New Realities for Nonprofits; Chapter Two: Nonprofit Marketing Plans in Theoryand in the Real World; Chapter Three: Listen to the World Around You; Part Two: Writing a Quick-and-Dirty Marketing Plan for a Specific Program; Chapter Four: Define Your Audiences: Who Do You Want to Reach? | |
| 505 | 8 | |a Chapter Five: Create a Powerful Message: What Do You Want to Say?Chapter Six: Deliver Your Message: How and Where Are You Going to Say It?; Chapter Seven: Spread Your Message Further by Telling Great Stories; Part Three: Building a Community of Supporters Around You; Chapter Eight: Make It Easy to Find You and to Connect with Your Cause; Chapter Nine: Become an Expert Source for the Media and Decision Makers; Chapter Ten: Stay in Touch with Your Communit. | |
| 520 | |a A nonprofit's real-world survival guide and nitty-gritty how-to handbook. This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marke. | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Nonprofit organizations |x Marketing. | |
| 650 | 0 | |a Marketing. | |
| 650 | 6 | |a Associations sans but lucratif |x Marketing. | |
| 650 | 6 | |a Marketing. | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a Marketing |2 fast | |
| 650 | 7 | |a Nonprofit organizations |x Marketing |2 fast | |
| 776 | 1 | |z 9780470539651 | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=533975 |z Texto completo |
| 938 | |a ProQuest MyiLibrary Digital eBook Collection |b IDEB |n 268835 | ||
| 994 | |a 92 |b IZTAP | ||