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The Nonprofit Marketing Guide : High-Impact, Low-Cost Ways to Build Support for Your Good Cause.
A nonprofit's real-world survival guide and nitty-gritty how-to handbook. This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or und...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
John Wiley & Sons,
2010.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | A nonprofit's real-world survival guide and nitty-gritty how-to handbook. This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marke. |
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| Descripción Física: | 1 online resource (259 pages) |
| ISBN: | 9780470619834 047061983X 1282688359 9781282688353 |