Cargando…
Minority Influence and Innovation : Antecedents, Processes and Consequences.
Offers an evaluation of the most important developments within this field and presents consideration of the issues that may be at the forefront of future research.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
Taylor & Francis,
2009.
|
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Book Cover; Title; Copyright; Contents; Figures; Tables; Contributors; Preface; Part I: Introduction; 1 Introduction: Theory and research on minority influence; PART II: Processes and theoretical issues; 2 The complexity of majority and minority influence processes; 3 Majority and minority influence in attitude formation and attitude change: Context/categorization leniency contract theory; 4 Consensus as the key: Towards parsimony in explaining majority and minority influence; 5 Multiple roles for minority sources in persuasion and resistance.
- Part III: Factors affecting majority and minority influence6 Ambivalence and social influence; 7 The impact of source consensus on majority and minority influence; 8 Consequences of attitudes changed by majority and minority influence; 9 Majority and minority influence and information processing: A theoretical and methodological analysis; Part IV: Dynamic interplay between majority and minority factions; 10 Newcomers as change agents: Minority influence in task.