The portable MBA /

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A totally revised new edition of the bestselling guide to business school basics. The bestselling book that invented the "MBA in a book" category, The Portable MBA Fifth Edition is a reliable and information-packed guide to the business school curriculum and experience. For years, professi...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Eades, Ken M.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, N.J. : John Wiley & Sons, ©2010.
Edición:5th ed.
Colección:Portable MBA series.
Temas:
Management.
Marketing.
Accounting.
Personnel management.
Gestion.
Personnel > Direction.
management.
marketing.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
Accounting
Management
Marketing
Personnel management
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Accounting principles
  • The principles of economics
  • Introduction to business ethics
  • Marketing management
  • Financial management
  • Operations management
  • Managing people
  • Supply chain management
  • Strategy : defining and developing competitive advantage
  • Financial analysis and firm valuation
  • Consumer behavior
  • New product creation
  • Entrepreneurship
  • Emerging markets and development
  • Enterprise risk management
  • Leading from the middle
  • Managing teams
  • Starting your new career with your MBA.

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